25
ruspepa wrapping paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,562avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.51–$13.97cheapest to priciest tracked listing — scored on the share inside $15–$100