57
round bandaids
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Good$708K$708K/yr · 635K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,295.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.68avg listing price — sweet spot $15–$100
Price range
Bad$2.92–$16.18cheapest to priciest tracked listing — scored on the share inside $15–$100