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rose quartz heart
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,237.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Price range
Okay$5.75–$20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 31K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch