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Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,558.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.29avg listing price — sweet spot $15–$100
Price range
Okay$6.08–$18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 55K searches