56
root killer for sewer line
Launch itA $1.0M/yr market growing +5.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$27.10avg listing price — sweet spot $15–$100
Price range
Great$13.39–$61.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 296K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,714.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand