57
rolling tray
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Great$5.93–$44.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$766K$766K/yr · 2.7M searches
Review moat
Good701.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.15avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch