45
rolling papers with filters
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.50–$30.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.59avg listing price — sweet spot $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,741.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$56K$56K/yr · 62K searches