55
rocks for tumbling
Worth a lookShows a sweet-spot price point ($20.71 avg), but soft demand (-16.1% this quarter) keeps it on the watch list.
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Price range
Great$9.56–$52.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,682.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 137K searches
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand