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rocking green active wear detergent
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$29.34avg listing price — sweet spot $15–$100
Price range
Incredible$27.33–$33.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,372avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 8K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand