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robe boxes for wrapping gifts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Review moat
Good1,031avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.16–$22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier