30
return gift bags
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Review moat
Okay2,091.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.02–$21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 101K searches