51
relief band
Worth a lookShows beatable incumbent ratings (4.1★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.4M$1.4M/yr · 323K searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$126.56avg listing price — sweet spot $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.36–$241.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,615.58avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price