40
rehears
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible48.29avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$44.47–$58.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.73avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 28K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand