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refrigerated probiotics
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$44.20avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 364K searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Great$17.84–$125.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad11,152.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand