42
red tissue paper
Skip itSoft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Good$414K$414K/yr · 276K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,867avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.96–$19.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad$7.71avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-45.4%90-day search growth — must beat 0% to launch