45
red ribbon
Skip itPrices mostly outside the sweet spot ($2.88–$11.37) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$337K$337K/yr · 427K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,272.84avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.19avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
Price range
Bad$2.88–$11.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand