42
red ribbon 1 1/2 inch
Skip itPrices mostly outside the sweet spot ($5.84–$13.83) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,268.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Avg price
Bad$8.81avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 49K searches
Price range
Bad$5.84–$13.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand