44
red pouch
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$2.05–$31.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,859.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 58K searches