60
red plastic silverware
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.51avg listing price — sweet spot $15–$100
Price range
Good$8.35–$29.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good952.09avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 67K searches