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red party favor bags
Skip itSoft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,070.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$4.86–$26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 80K searches
Growth
Bad-41.4%90-day search growth — must beat 0% to launch