50
red light for baby sleeping
Worth a lookShows a sweet-spot price point ($24.52 avg), but a small market ($48K/yr) keeps it on the watch list.
Avg price
Incredible$24.52avg listing price — sweet spot $15–$100
Price range
Great$9.12–$85.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,338.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 92K searches
Signals No Dominant Brand