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red gingham ribbon
Worth a lookShows searches that convert (11.7% search→purchase), but prices mostly outside the sweet spot ($3.93–$12.49) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Growth
Great+89.5%90-day search growth — must beat 0% to launch
Review moat
Great432.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Market size
Bad$74K$74K/yr · 78K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.93–$12.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier