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red gift bags
Skip itSoft demand (-55.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good905.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$5.01–$29.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.01avg listing price — sweet spot $15–$100
Market size
Good$383K$383K/yr · 469K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-55.6%90-day search growth — must beat 0% to launch