33
red floral wrapping paper
Skip itPrices mostly outside the sweet spot ($5.76–$11.36) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Okay1,678.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.56avg listing price — sweet spot $15–$100
Market size
Bad$39K$39K/yr · 57K searches
Growth
Bad-43.1%90-day search growth — must beat 0% to launch
Price range
Bad$5.76–$11.36cheapest to priciest tracked listing — scored on the share inside $15–$100