35
red curling ribbon
Skip itPrices mostly outside the sweet spot ($5.21–$9.58) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Review moat
Good789.28avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 62K searches
Avg price
Bad$6.50avg listing price — sweet spot $15–$100
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.21–$9.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier