38
red cups 16 oz
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$15.54avg listing price — sweet spot $15–$100
Price range
Good$5.01–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,589.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 15K searches
Brand share
Bad97%top-5 brand share — brand-locked demand