40
reacher
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Price range
Good$9.25–$31.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$297K$297K/yr · 936K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Review moat
Bad20,795avg incumbent reviews — the moat a new listing must climb