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rb1280x2b
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Price range
Incredible$43.81–$97.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$68.31avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,223.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 7K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price