52
raw cones 70/30
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.85–$57.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Market size
Good$285K$285K/yr · 130K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,403.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand