45
rave earplugs
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.45avg listing price — sweet spot $15–$100
Price range
Great$7.35–$41.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad7,518.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 76K searches
Competition
Bad81%top-5 click share — a locked-up shelf