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rainbow dildo
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great309.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Price range
Great$8.43–$42.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 88K searches