63
rags
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$22.73avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$5.84–$104.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 44K searches
Review moat
Bad11,891.93avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand