53
quip floss
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($1.81–$16.29) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 339K searches
Review moat
Okay3,904.19avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.80avg listing price — sweet spot $15–$100
Price range
Bad$1.81–$16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand