37
queen v soap
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.01–$19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,382.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 29K searches