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ql claw
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.79avg listing price — sweet spot $15–$100
Price range
Great$5.84–$79.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,152.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 56K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier