35
pyrite tortoise
Skip itSoft demand (-87.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great282.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.08avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$10.45–$24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$14K$14K/yr · 30K searches
Growth
Bad-87.1%90-day search growth — must beat 0% to launch