57
purple stuff
Launch itA $978K/yr market growing +17.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$23.98avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$5.65–$73.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$978K$978K/yr · 395K searches
Review moat
Okay1,614.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand