52
purple goodie bags
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($72K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great$5.09–$52.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,215.66avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 111K searches