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purple flower wrapping paper
Skip itPrices mostly outside the sweet spot ($5.71–$10.34) — this niche doesn't clear our bar today.
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Growth
Great+65.4%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,747.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.50avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 45K searches
Price range
Bad$5.71–$10.34cheapest to priciest tracked listing — scored on the share inside $15–$100