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purification essential oil
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.75avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great$7.88–$45.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good700.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 38K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand