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punch cups
Worth a lookShows low returns (1.3%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,584.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.72–$24.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$93K$93K/yr · 119K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand