65
pudding cups with lids
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$16.01avg listing price — sweet spot $15–$100
Price range
Good$3.92–$41.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good926.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Market size
Okay$183K$183K/yr · 206K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand