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protein powder keychain
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good545.12avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Price range
Okay$6.16–$20.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 27K searches
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier