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prolon
Worth a lookShows low returns (0.0%), but soft demand (-27.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$46.12avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$277K$277K/yr · 187K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$12.98–$200.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,070.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.7%90-day search growth — must beat 0% to launch