58
pretty candle
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$22.10avg listing price — sweet spot $15–$100
Price range
Great$6.13–$53.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,215.74avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 77K searches
Signals No Dominant Brand