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premom pregnancy test
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$163K$163K/yr · 65K searches
Review moat
Bad7,874.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Price range
Bad$7.33–$16.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand