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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 53Conversion 77Competition 13Returns 90Price range 84Avg price 90Brand share 4Review moat 69Quality gap 28

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$21.17

avg listing price — sweet spot $15–$100

Price range

Great$6.72–$64.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good735.55

avg incumbent reviews — the moat a new listing must climb

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Market size

Okay$139K

$139K/yr · 89K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

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