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power chain for braces
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great360.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.13–$31.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Okay$109K$109K/yr · 236K searches
Brand share
Bad92%top-5 brand share — brand-locked demand