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posture pump
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good645.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Good$495K$495K/yr · 62K searches
Avg price
Good$147.91avg listing price — sweet spot $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Bad$45.76–$287.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price