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Worth a lookShows low returns (0.1%), but a small market ($87K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Price range
Good$3.42–$40.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,873.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 70K searches
Signals Low Review Barrier